Websites for Wholesale Distributors
Your buyer isn't browsing — they're a purchasing manager reordering the same 40 SKUs on a schedule. They need account-specific pricing, live stock, case-pack math, and a PO upload — not a consumer checkout with a 'continue shopping' button.
Looking for a tailored solution for your firm? View our industry overview
Industry Needs
Choose Your Path
WordPress / WooCommerce
- Best for solo or small teams
- Fast launch
- Plugin-based flexibility
React / Django Custom
- Best for growing organizations
- Phased rollout
- Complete ownership
Growth Roadmap
Path A can be your starting point. Path B is where you evolve when operations demand more.
Professional Website
Establish credibility online
Structured Intake
Forms, booking, document collection
Client Area
Billing, retainers, basic portal
Custom Portal
Full system ownership
Path A — WordPress / WooCommerce
Distributors with up to roughly 2,000 SKUs, a small number of pricing tiers, and shipping terms that don't vary wildly by customer. Order entry still ends up in the ERP via an EDI or CSV drop. Works when the buyer base is willing to operate out of a standard B2B catalog with login-gated pricing.
Phases
- 1.Product catalog with login-gated wholesale pricing
- 2.WooCommerce B2B extensions for tiered pricing, MOQs, and account registration
- 3.Order export (CSV / EDI) into the ERP
- 4.Account registration with dealer vetting workflow
Core Pages
- Home / About with dealer-network trust signals
- Product Catalog (by category, brand, product family)
- Dealer Program (application, requirements, benefits)
- Shipping & Returns (with MOQ, freight terms)
- Contact / Sales Rep directory
Core Features
- Catalog with category drill-down and SKU search
- Login-gated pricing with tier assignment
- MOQ and case-pack enforcement at cart
- CSV / SKU-list quick-order form
- Dealer registration with manual approval step
- Order export to ERP via CSV / EDI / flat file
Limitations
- •No per-customer contract pricing — tiers are coarse
- •Inventory shown as 'in stock / low / out' snapshot, not a live ERP read
- •Customer-specific payment terms (net 30 / 60) handled outside the site
- •No account hierarchy — each ship-to is a separate login
Path B — React / Django Custom
Distributors with 5,000+ SKUs, contract pricing per customer, tight inventory that needs live ERP accuracy, or a buying-group structure where one account covers many ship-to locations. Also right when the EDI / punchout volume from large retail partners makes a WooCommerce checkout the wrong abstraction.
Phases
- 1.Dealer portal with account hierarchy and per-customer price lists
- 2.Live inventory read from the ERP (not cached nightly)
- 3.Contract pricing engine with promotional overrides and date ranges
- 4.EDI / punchout support for enterprise buyers
Core Features
- Per-customer contract pricing honoured at cart and quote
- Live ERP inventory read (SAP B1 / NetSuite / Acumatica / Sage)
- Account hierarchy — buying group → ship-to → user
- Quick-order by SKU list, CSV upload, or last-order clone
- MOQ, case pack, and UoM math with over-order suggestions
- Net-terms checkout with credit-limit enforcement
- EDI 850 / 855 / 856 / 810 and punchout (cXML / OCI) for enterprise buyers
- Order status pulled from the ERP, not stored separately
Our Recommendation
Why This Matters
Ready to explore this path?
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No obligation. We'll tell you honestly if this makes sense for your business.