Websites for Insurance Brokerages
Your lead arrives at 9pm Googling 'cheapest car insurance Ontario'. You need a quote form that captures enough to actually bind, not a generic contact form. Then the policyholder comes back wanting a pink slip, a claim number, or a renewal quote. And they want it without calling the office.
Looking for a tailored solution for your firm? View our industry overview
Industry Needs
Choose Your Path
WordPress / WooCommerce
- Best for solo or small teams
- Fast launch
- Plugin-based flexibility
React / Django Custom
- Best for growing organizations
- Phased rollout
- Complete ownership
Growth Roadmap
Path A can be your starting point. Path B is where you evolve when operations demand more.
Professional Website
Establish credibility online
Structured Intake
Forms, booking, document collection
Client Area
Billing, retainers, basic portal
Custom Portal
Full system ownership
Path A. WordPress / WooCommerce
Independent brokers and small brokerages with one or two producers, where policy administration lives in TAM / Epic / Power Broker and client service still happens mostly by phone. The website's job is lead capture that actually qualifies, and trust signals that convert cold search traffic.
Phases
- 1.Marketing site structured around Auto, Home, Commercial, Life lines
- 2.Multi-step quote forms with enough detail to route to the right producer
- 3.Basic post-sale doc requests via a secure form (not email attachments)
Core Pages
- Home with province / licence disclosure
- Auto / Home / Life / Commercial lines (each with its own quote flow)
- Claims (when and how to report, carrier FNOL links)
- About / Team with broker licence numbers
- Resources / FAQ (non-advice educational content)
- Contact / Request a Quote
Core Features
- Line-specific multi-step quote forms routed by producer or territory
- Carrier partner display (where contractually allowed)
- Google review pull-through and testimonial page
- Compliant disclosure footer (RIBO licence, privacy, complaints)
- Secure one-off document upload for post-sale requests
Limitations
- •No policyholder login. Pink slips and declarations still emailed
- •Claims status answered by phone or email, not the site
- •Renewals tracked in the BMS and followed up manually
- •No audit trail of which disclosure the client saw at quote time
Path B. React / Django Custom
Brokerages with 2,000+ policies in force, multi-producer teams, or commercial-heavy books where mid-term endorsements and certificate-of-insurance requests generate real phone volume. Also right when a key carrier offers data feeds that would unlock a true policyholder portal.
Phases
- 1.Policyholder login with MFA and policy list
- 2.Document vault for declarations, pink slips, COIs, and renewal packages
- 3.Claims FNOL form that creates a case and surfaces carrier status
- 4.Automated renewal cadence driven by the BMS feed
Core Features
- MFA login with household / business grouping
- Per-policy document vault including auto-generated pink slips
- Certificate of insurance self-serve for commercial clients
- FNOL intake with photo / document upload, routed to carrier + broker
- Renewal dashboard with 60 / 30 / 10-day reminders
- Endorsement request flow (add driver, add vehicle, change address)
- Compliance archive of every disclosure shown at quote or renewal
Our Recommendation
Why This Matters
Ready to explore this path?
Request a review and we'll recommend the right approach for your Ontario business.
No obligation. We'll tell you honestly if this makes sense for your business.